Denny's Story
Denny's company sold glass to consumers. Business was OK after Denny bought the company, but his marketing was not bringing in the leads he expected for the money he was spending. Denny asked Ed what he should do to bring in more business.Ed explained that since Denny was in a commodity business he had to stand out from the crowd and find that difference that made customers pass the doors of his competition to do business with him.
Get And Track Leads